Virtual · ExperientialClout Africa Awards
The Clout Africa Awards celebrates and rewards the underground music scene where all music stars are discovered. It showcases African acts with content, curated experiences, and so much more.
YEAR 2021 - 2022
ROLE Project Manager & Creative Director
Clout Africa’s mission is to shine a spotlight on rising talents and artists and empower them to showcase their music effectively to audiences around the world. The Clout Africa Awards is aimed at making the brand into a cultural touchstone and a crucial antidote against a music industry that only rewards already established big names and groupthink.
#RaiseTheUnderground Raising The Underground
To achieve the Clout Africa Awards’ mission to celebrate the talents Africa has to offer, I developed an award system across ten categories tailored to the underground scene of musicians and content creators in Africa. Clout Africa supports and encourages creatives and technicians who do impactful work behind the scenes.